Amazon just slashed the price of its Fire Omni Series TVs — save up to 30%

This beauty is 30% off. The Ambient Experience means your TV delivers entertainment even when not in active use. You know how good TVs look while on floor displays? Yeah, it’s like that — except in your home.

For less than $500 (and just $10 shy of an all-time low price), get your hands on this powerhouse TV with a slew of brilliant settings — and an equally brilliant display. 

The Omni Series is notable for a few reasons, not the least of which is the integrated hands-free Alexa voice assistant. That means you can say things like, “Alexa, turn on the TV,” or “Alexa, go to Netflix,” without having to touch anything. Doesn’t sound like a big deal, but trust me when I say it quickly starts to become indispensable.

This set comes with all the bells and whistles, including 4K Ultra HD, HDR10 and Dolby Digital Plus. It will give you one of the most cinematic home experiences of your life. It’s only the second time this year it’s dropped this low in price. 

It’s got everything you want, including three separate HDMI ports to connect an entertainment system or video game console.

The 75-inch model adds Dolby Vision to the mix, a technology that promises a more “cinematic” experience. (That’s code for “even better picture.”) What’s more, you can plug in a compatible webcam to enjoy big-screen Zoom calls. (Find out what happened when I tried out this feature.)

When it comes to Fire TVs, this model is the cream of the crop. Between its QLED display with millions of pixels, the advanced features like HDR and Dolby Vision and a slew of other technical goodies, here’s what you need to know: This screen will blow you away, and it even has all of the hands-free features built-in.