Viral buys for 2026: 7You trials the ‘must-have’ products of the season to see if they live up to the hype

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It’s our job as professional shoppers to search high and low for the best items to shop on Aussie shores.

While it may feel like a new piece of tech, a beauty product or even a fashion item hits viral status on a daily basis, they’re not necessarily worth the price tag.

Yet every now and then something truly stops us in our tracks — and we can’t stop raving about it.

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Whether it’s a new smart TV, a winter jacket or a pair of top-rated headphones, we’re experts in judging whether something is worth forking out for.

Here’s everything the 7You team are adding to their carts this month.

Sophie trials the Peloton Cross Training Tread, now $3,799

Yes, I know, this is one expensive viral buy, but with $1,200 off right now for EOFY, the Peloton tread is one of those spendy investments that quickly and easily pays down its cost per use, once you get hooked on its various run classes and strength offerings.

Anyone who knows anything about me knows that I’m currently training for Sydney Marathon, which along with a 9-5 job and two young kids, means the treadmill has been invaluable in making sure I get the runs in during a busy week.

When it’s raining, cold or dark outside, it’s the perfect opportunity to jump on the tread and knock out a quick run with one of Peloton’s established, talented and motivating trainers.

Not only this, but there are also weights classes that you will actually do. Classic runner, but I’ve always hated weights and strength and conditioning.

But with the Peloton in my home, it helps that the weights classes are quick, short “20 minute strength for runners” classes. The 360-degree swivelling 21.5-inch touchscreen display screen means you can just flick the screen around, set up a mat and start squatting.

So yes, it’s expensive. Yes, it takes up a lot of space. But once you have the Peloton treadmill in your life, it’s almost impossible not to get addicted.

Sophie trials the Peloton Cross Training Tread, now $3,799
Sophie trials the Peloton Cross Training Tread, now $3,799 Credit: Peloton

Jess trials the Romy The Brand Bronte Jacket, $449

Every winter I look into my wardrobe only to be greeted by the same dated styles, so I decided to take the plunge and invest in a new one for 2026.

I spied the newly-launched Bronte Jacket by Tassie label Romy the Brand on Instagram and I knew I had to get my hands on it.

Since it has arrived I’ve spotted endless people wearing it (or trying to get their hands on it) so I am feeling pretty lucky to have secured one before sizes ran out of stock.

After having it in my posession for a few weeks, I’ve officially declared it as is the most luxe jacket I’ve ever own, with the matching mini skirt taking it to another level.

The wool blend feels thick — which is handy for my country living — and the colours are on trend.

I adore the internal quilt lining being baby blue, and the cinched-in waist allows me to create some shape around my silhouette when wearing it with jeans.

Without a doubt, this winter jacket sure lives up to the hype.

Jess trials the Romy The Brand Bronte Jacket, $449
Jess trials the Romy The Brand Bronte Jacket, $449 Credit: Romy the Brand

Holly trials the Samsung Frame TV 65-inch, now $1594

After months of complaining about my broken TV, I finally caved and hit checkout on one of the most sought-after models on the market.

I’ve long seen a Samsung Frame hung on the walls inside friend and families’ homes, and I’ve always been amazed at what a different it can make to a space, looking like a piece of artwork rather than a big piece of tech.

Worthy of its viral status, I got my hands on a 65-inch model in the recent end of financial year sales for just $1600, and while it’s still a hefty splurge, I think it’s worth every penny.

The visuals are crisp and clear — exactly what you’d expect from a Samsung device — and the transitions between apps and streaming platforms are a breeze.

There’s even an added bonus of Samsung TV Plus, which gives you instant access to hundreds of live TV channels, and even on-demand movies and shows.

The only caveat with the frame TV is that the additional wooden frame needs to be purchased separately and the colour I had in mind is currently out of stock.

Luckily it can be ordered after the TV arrives, but it’s worth keeping in mind if you plan to mount it as the centrepiece on a wall. The model I got my hands on is currently sold out, but there’s plenty more to shop.

Holly trials the Samsung Frame TV 65-inch, now $1594
Holly trials the Samsung Frame TV 65-inch, now $1594 Credit: Samsung

Ariana trials the Anua PDRN Collagen Glow Facial Serum Spray, $35

I’ll admit it, I’m a sucker for a skincare product that promises glow in seconds, especially when my skin is looking more Sahara desert than glass skin.

That’s exactly why I’ve fallen for the viral Anua PDRN Collagen Glow Facial Serum Spray.

What makes this one different is how seamlessly it fits into my day.

I use it before applying makeup to give my skin a hydrated, plump base, then reach for it again before bed as the final step in my routine when my complexion needs an extra drink of water.

It’s also become my favourite midday refresh.

As someone with combination skin, I used to assume that when my face looked shiny during the day, I needed blotting papers. More often than not, my skin was actually crying out for hydration.

A quick spritz of this serum mist instantly revives my complexion, helping it look fresher, bouncier and more balanced.

Packed with PDRN, hyaluronic acid and collagen, it delivers an immediate dewy finish while making my skin feel noticeably softer and more comfortable.

At $35 on Amazon Australia, it’s an affordable luxury. Add in the fact that Kendall Jenner has just been announced as Anua’s ambassador and it’s easy to see why beauty fans can’t stop talking about it.

Ariana trials the Anua PDRN Collagen Glow Facial Serum Spray, $35
Ariana trials the Anua PDRN Collagen Glow Facial Serum Spray, $35 Credit: Anua

Sonny trials the Sennheiser headphones, $

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