The EOFY sales 2026 are in full swing and retailers have gone all out this year, with some of the biggest discounts ever seen on big-name brands.
With the sale officially happening all this month, there are already lots of EOFY sales and deals to shop right now.
To help you find what you are looking for at a great price, we’ve hunted down some of the best deals on everything from mattresses to home workout gear, laptops, coffee machines and vacuums.
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Got something on your shopping list? It’s probably on sale.
Been waiting to buy a new mattress as finding yours on the old and tired side? Best-selling mattress brand beloved by more than five million around the world Emma Sleep has slashed the price of its award-winning mattresses by up to 60 per cent.
Hooked on tech and had your eye on a new keyboard or mouse?
Razer has some of the best in the business, and a number of their items are on sale at JB HiFi right now, including the Razer Pro Type Ergo (down to $249 from $299), the Razer Pro Click V2 Wireless Work Ergonomic Mouse (down to $129 from $179) and the Razer Pro Click V2 Wireless Vertical Ergonomic Mouse (down to $149 from $219).
Leading tech brand Dyson is offering one of the best EOFY sales around, with up to 50 per cent off selected Dyson products from June 4.
Samsung’s EOFY offering is also standout.
I can’t move past some of the fabulous fashion and homewares sales, including 40 per cent off Shona Joy and up to 50 per cent off cult Aussie brand MCM House.
From top-rated tech to beauty deals and treadmills, below we reveal the deals to snap up right now — and how.
EOFY Tech Deals
Amazon Australia — Various deals available (June 1 — June 30)
Bing Lee — Various deals available (June 1 — June 30)
David Jones — Various deals available (June 1 — June 30)
Dyson — Up to 50 per cent off selected products (June 4 — July 1)
Ecovacs — Various deals available (June 6 — June 17)
HP — Up to 50 per cent off (June 1 — June 30)
JB HiFi — Various deals available (June 1 — June 30)
Lenovo — Up to 47 per cent off (June 1 — June 30)
LG Electronics — Up to 38 per cent off; various deals available (June 4 — July 1)
Kogan — Up to 70 per cent off sitewide (June 1 — June 30)
Roborock — Up to 57 per cent off (June 1 — June 30)
Samsung — Various deals available on smartphones, tablets, watches, buds, TVs, appliances and more (June 1 — June 30)
Sennheiser — Up to 50 per cent off selected products (June 4 — June 30)
EOFY Mattress and Sofa Bed Deals
Ecosa — Up to 35 per cent off sitewide (June 1 — June 28)
Emma Sleep — Up to 60 per cent off sitewide (June 1 — June 30)
Ergoflex — Up to 40 per cent off sitewide (June 5 — June 30)
Sleep Republic — 25 per cent off sitewide (June 4 — June 30)
EOFY Fashion Deals
All About Eve — Up to 50 per cent off selected styles (June 19 — June 30)
Anthea Crawford — An extra 30 per cent off already reduced styles (June 2 — June 30)
Class A Jewellers — Up to 50 per cent off (June 1 — June 30)
Cloud Blvd — Buy two and get third item 50 per cent off (June 17 — June 30)
Erstwilder — 30 per cent off 100 different designs (June 16 — June 25)
First Thing — Up to 30 per cent off selected styles (June 18 — June 22)
Jo Mercer — Up to 60 per cent off selected styles (June 4 — June 30)
Julius Marlow — $99 specific styles (May 26 — June 14)
Kaarme — 20 per cent off sitewide (June 11 — June 13)
MARAIS — Up to 50 per cent off (May 29 — July 16)
Misha — Up to 70 per cent off (June 4 — June 30)
Oodie — Up to 50 per cent off sitewide (May 28 — June 30)
Papinelle — Up to 60 per cent off (June 4 — June 8)
Shona Joy — Up to 40 per cent off sitewide (June 3 — June 9)
St Frock — Up to 70 per cent off (June 10 — June 14)
Superdry — Up to 50 per cent off, $99 jackets (June 1 — July 1)
Tanora — 30 per cent off selected styles (June 15 — June 28)
EOFY Beauty, Hair and Grooming Deals
Bangn Body — 33 per cent off sitewide (June 2 — June 5)
endota — 25 per cent off selected products (June 1 — June 30)
Grown Alchemist — Spend $100, receive $20 off; Spend $150, receive $35 off; Spend $200, receive $50 off (June 15 — June 28)
HydroPeptide — 20 per cent off sitewide (June 24 — June 30)
Image Skincare — 20 per cent off sitewide (June 24 — June 30)
Lovehoney — Up to 60 per cent off (June 1 — June 7)
Lust Minerals — 20 per cent off sitewide and up to 70 per cent off bundles with free exclusive gift on orders $200+ (June 9 10am — June 18 11.59pm)
Murad — Up to 50 per cent off selected items while stock lasts (June 1 — June 30)
Naked Sundays — Up to 50 per cent off sitewide (June 4 8am — June 14 11.59pm)
Nak Hair — Up to 30 per cent off selected items; free gift with every purchase while stock lasts (June 7 — June 15)
Pure Fiji — 20 per cent off sitewide (June 24 — June 30)
Recreation Beauty — 20 to 40 per cent off sitewide (June 2 — June 30)
Skinstitut — 30 per cent off sitewide (June 9 — June 23)
Sunescape — 20 per cent off sitewide (June 24 — June 30)
The Breakout Hack — 40 per cent off for the first two hours (5pm-7pm Sydney time), then 30 per cent off (June 23 — July 1)
TypeBEA — Up to 35 per cent off (June 1 — June 30)
Youngblood Mineral Cosmetics — 20 per cent off sitewide (June 24 — June 30)
EOFY Coffee Machine, Airfryer and Kitchen Gadget Deals
Kitchenaid — Up to 35 per cent off selected styles (June 4 — June 30)
Ninja Appliances — Up to $200 off air fryers, multi cookers, grills, ovens, blenders, frozen treat makers and more (June 4 — July 1)
Tefal — Various deals available (June 15 — July 5)
EOFY Home Deals
David Jones — Various deals available (June 1 — June 30)
Lifely — 15 per cent off Little Lifely, spend $750 and get a further $50 off, 30 per cent off sofas and sofa beds, up to 60 per cent off clearance (June 1 — June 30)
Linen House — Up to 50 per cent off (June 15 — June 30)
Lounge Lovers — Up to 50 per cent off sitewide (June 1 — June 30)
MCM House — Between 20 and 50 per cent off (June 1 — June 30)
Miss Amara — Up to 50 per cent off sitewide (June 1 — June 30)
No. 22 Home — Up to 75 per cent off selected items (June 24 — June 30)
Our Place — Up to 40 per cent off cookware and bundles (June 3 — June 30)
EOFY Fitness, Activewear and Health Deals
Eve Wellness — 20 per cent off sitewide and 30 per cent off first-time subscription (June 18 — June 22)
KeepCup — 30 per cent off sitewide (June 10 — June 15)
Reebok — Up to 40 per cent off selected footwear and apparel (May 26 — June 30)
SmilePro — 60 per cent off kits (June 24 — June 30)
Wilson — Up to 30 per cent off (June 15 — June 30)
EOFY Travel and Luggage Deals
Antler — Up to 50 per cent off selected styles (May 22 — June 29)
Celebrity Cruises — Up to $1,000 and up to 75 per cent off a second guest (June 3 — June 30)
Samsonite — Various deals available (June 1 — June 30)
EOFY Kids and Pets Deals
Michu — Various deals available (June 1 — June 30)
Yoto — 20 per cent off (June 16 — June 22)
EOFY Sales 2026. What are they?
EOFY (End of Financial Year) sales are massive discount events where retailers slash prices to clear out old stock before the new tax year begins on July 1.
Because Australia’s financial year aligns with this, it is the biggest mid-year sale period.
The sales are heavily tied to work and business expenses, making it the best time to upgrade your tech, appliances, or vehicle before tax time.
How are Aussies spending in 2026?
With End of Financial Year (EOFY) sales hitting a massive $10.5 billion in 2025, new national data reveals a fundamental shift in how Australians are actually spending in 2026 as cost-of-living pressures continue tighten household budgets.
Fresh consumer research commissioned by Kogan (conducted by PureProfile) shows that while well over two-thirds (73 per cent) are hyper-focused on maximising the strategic value of every dollar.
The research identified four key consumer trends when looking at this year’s EOFY sales:
1. The Rise of the ‘Tactical Shopper’
- Impulse buying has officially taken a backseat to precision planning.
- 73% of Australians view strategic shopping and pre-planning as highly important in the current economic climate.
- 51% of Aussies are actively creating physical or digital lists of planned purchases.
- 25% are building out their online shopping carts weeks in advance of the sales kicking off.
2. Save for Big-Ticket Items
- Australians are playing the long game with major household upgrades.
- Nearly half the country (49%) has intentionally put off buying necessary, high-value household items (such as fridges, laptops, and televisions) for up to three months or more specifically to wait for EOFY discounts to drop.
3. No more ‘Brand Tax’
- Almost 4 in 5 Aussies (79%) will not buy their preferred brand if it is not on sale
- Over a third of Aussies (37%) will actively defect to a cheaper competitor brand that is discounted.
5. The $500 Cap
- Financial savviness in 2026 has seen consumers setting strict boundaries – putting even further emphasis on strategic shopping and finding value for every dollar.
- 69% are enforcing a spending limit of under $500 during EOFY
- 31% of Aussies capping themselves between $50–$200
- 38% spending between $200–$500.
